CASE STUDY
In 2021 , Fujifilm carried out a full remigration back to WordPress and discovered a whole new world – unlocked by WP Engine ’ s industry-leading WordPress platform . Migration to WP Engine ’ s platform was seamless , and per the Fujifilm-x team ’ s request , the new site was rebuilt so that the Transmission Control Protocol ( TCP ) was clustered and the web server and database were in one place .
“ This led to an immediate improvement in response time and longer-term stability that has been crucial . I don ’ t have to worry about the site going down anymore ,” said Fuji , who oversaw the remigration .
Another key benefit , Fuji said , was the close collaboration his team enjoyed with their WP Engine counterparts , including a dedicated migration specialist , a customer manager with a close understanding of Fujifilm ’ s unique needs and 24-hour expert support to ensure the Fujifilm team could troubleshoot in real time , with real experts , whenever the need arose .
“ WordPress is built for editors ,” Fuji said . “ The platform is easy to use and extremely agile , enabling creatives to activate and bring projects to life in real-time , without breaking their budget .”
“ Since the new site was launched , we ’ ve experienced a great improvement to internal workflows . Our local editors are essentially free to create their own content and with WP Engine behind it all they feel empowered to create more – more often .”
IT FELT LIKE A TRUE COLLABORATION –
TOGETHER WE WERE ABLE TO FIND AND
ACTIVATE SOLUTIONS .
“ I felt completely supported during the migration process , the team was very patient and walked through any questions or problems without rushing me . It felt like a true collaboration – together we were able to find and activate solutions ,” Fuji said .
In addition to WP Engine ’ s in-house WordPress technical experts , Fuji salutes the level of support his team received was something they had not encountered with other hosting providers .
These new capabilities came in especially handy during the Covid-19 pandemic , as Fuji and his team experimented with new ways to keep customers interested and excited about Fujifilm ’ s products when in many cases , they couldn ’ t touch them .
“ We challenged our local subsidiaries to come up with an idea that would resonate in their markets and we turned this into a global content series ,” Fuji said .
“ Working with WP Engine , we quickly learned what sets them apart at the enterprise level . From amazing support , which included detailed testing to ensure we found the optimal server for our needs , to providing peace of mind around security and backups , WP Engine helped us find our way back to WordPress with incredible results .
“ With the new WordPress site up and running , we were able to see the idea materialize very quickly as local subsidiaries were enabled – and empowered – to create and manage the content themselves ,” he said . p
“ With a carefully managed migration and access to tools and features built specifically for WordPress developers , WP Engine has enabled us to maximize our digital footprint on Fujifilm-x . com and engage larger audiences with more dynamic content , all while setting a solid foundation for future growth ,” Fuji said .
With a new site up and running , Fuji and his team immediately began to refocus their efforts across Fujifilm ’ s global digital footprint .
As one of the world ’ s most well-known imaging brands , Fujifilm is established in more than 50 global markets , each with its own website , where editors are encouraged to create original , localized global content and have the autonomy to publish it with ease .
www . intelligentcio . com INTELLIGENTCIO APAC 63