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Today ’ s products are rapidly changing

When you think of the first time you had a burger at a fastfood restaurant , it ’ s easy to remember its look and taste . But it ’ s much harder to know if the meat was grass-fed and antibiotic-free , if the lettuce was organic and locally sourced , or if the packaging was biodegradable .

Consumers demand transparency for the food they eat , the clothes they wear and the electronics they use . From sustainability to healthfulness , they want information of what goes into their purchases , and companies must provide it with verifiable data . It ’ s no longer sufficient for a company to sell a good product : it must now sell a good product experience . are fundamentally transforming how all of us live , work , communicate , shop and do business .”

Indra K . Nooyi Former PepsiCo Chairman & CEO

Industry trends : What does the future look like ?

As CP & R companies lay the foundation for future business , understanding which trends are driving significant changes in the industry is crucial to ensure their continued success and innovation – and to gain an edge on the competition . Here are the four trends shaping the future of the industry .

This e-book delves into these new consumer trends , the challenges they ’ re creating for consumer products and retail ( CP & R ) companies , and how to address these challenges with solutions available through new technologies like low code , the industrial Internet of Things ( IIoT ) and edge computing . “ Internet-enabled services , automation across the value chain , the rise of Big Data and pervasive social mediadriven consumption

Trend # 1

Consumer-driven innovation

Consumers are driving growth in the healthy foods and beverages sector . It ’ s leading to an overhaul of what they consume and what ’ s being asked of manufacturers . Some examples of what consumers are asking for :

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