LATEST INTELLIGENCE
Natural , organic products
• No pesticides
• No GMOs
Trend # 2
Personalized and connected experiences
Healthier ingredients
• Less sugar
• Healthier fats
Accommodating food allergies or dietary preferences
• Gluten- or dairy-free options
• Keto and paleo diets
$ 62B – Sales of organic food and other organic products in the U . S . rose to nearly $ 62 billion in 2020 , up more than 12 % from the previous year .
Good value and great products are no longer enough to win over consumers ; they also want unique experiences .
Consumers are looking for more personalized interactions with brands and to connect with others on social media . The result is an entirely new approach to interacting with consumers and adapting to what they want . 89 % of consumers are more likely to make another purchase after a positive customer service experience , according to Salesforce Research . p
Download whitepapers free from www . intelligentcio . com / me / whitepapers /
www . intelligentcio . com INTELLIGENTCIO APAC 21