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In an era defined by digital transformation and the rapid evolution of technology , many business leaders find themselves grappling with an array of disconnected tech tools and platforms . Globally , knowledge workers use an average of 10.5 technology tools per month and believe they could save over 10 hours per week if these tools were consolidated .
The need for tech consolidation has found a prominent place on the executive agenda as enterprises look to unlock efficiency and productivity gains , while effectively managing their tech ecosystems and optimising return on investment . Through this consolidation process , business leaders are expanding their perception of Customer Relationship Management ( CRM ) platforms beyond customer applications and assessing alternative use cases . This shift in thinking comes from recognising that several functions can be condensed into a unified platform to remove the reliance on multiple systems and tools .
Nearly half of all businesses that adopted a new CRM system had previously relied on everyday office tools like spreadsheets and email to streamline processes rather than utilising the platform for wider business operations . These traditional tools can lead to workflow challenges , including decentralised contact information storage and inaccurate interaction tracking , resulting in organisations turning to a more agile CRM , drawn in by features including :
Dean Swan , General Manager Asia Pacific and Japan , monday . com
The migration to modern CRM
Traditionally viewed as a tool for sales teams , CRM has transcended its original purpose and now offers far-reaching benefits beyond the sales cycle . With a modern CRM , companies can pull disparate information into a single , unified platform . This enables them to manage customer and supplier relationships as well as employees , processes , partners , assets and just about any other operations capable of being tracked in a centralised database .
The leading criteria for purchasing CRM software are price , ease of use , and functionality . Whether you ’ re a small business looking to grow sustainably or an enterprise managing intricate client relationships , CRM can prove transformative to how an organisation functions . Acting as the connective tissue , the core functions of CRM are capable of streamlining operations , improving collaboration , and supporting the organisational agility required to scale .
CRM has transcended its original purpose and now offers far-reaching benefits beyond the sales cycle .
• Speed to market – The modern CRM can improve speed to market keeping businesses ahead of competitors and in line with customer expectations , which is increasingly important for businesses spanning all industries against the current economic climate .
• Flexibility – The ability to customise CRM solutions to fit into existing workflows allows businesses to seamlessly build tailored solutions that align with team preferences .
• Seamless Adoption – By consolidating workflows into one holistic platform that ’ s intuitive , visual and simple to use , companies are putting their teams in the best position for success with reduced tech
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