TALKING

Cross-industry advantage

The modern CRM ’ s universal appeal is underscored by its ability to adapt to the unique needs and challenges businesses face , across industries spanning sales , healthcare , marketing , manufacturing , and many more . Take manufacturing as one example . This sector is characterised by intricate supply chains and diverse customer relationships and has faced several challenges over the last few years ranging from inflated input costs to supply chain disruption . The result has been a propelled shift in operations to streamline and save costs . By consolidating systems into a flexible CRM solution , manufacturers can centralise critical information beyond supplier relationships to incorporate wider information – from customer orders to production schedules and inventory levels . This centralised data access can help eliminate siloed systems , reduce inefficiencies and improve coordination across departments . It allows manufacturers to gain valuable insights into customer preferences and buying behaviours , ensuring products and services are tailored more effectively . Manufacturers that embrace modern CRM technology can expect improved operational efficiency , reduced production costs , and increased customer loyalty .

Similarly , retailers can streamline inventory management through today ’ s CRM , helping optimise stock levels , and generate better cost control . The software equips retail companies with deeper insights into operations , enabling more informed decision-making when looking at inventory , pricing , and marketing campaigns . Take Australian swimwear brand Budgy Smuggler , which was facing challenges managing the growing production of custombranded swimwear and looking for a solution that could scale with them . The company implemented a customisable CRM , streamlining communication and providing automatic alerts at every stage of the manufacturing process . The shift in operations generated improved customer satisfaction and significant time savings for the team . For other retailers , building a comprehensive view of customer data can better personalise marketing strategies and enhance customer engagement , generating improved customer satisfaction , brand loyalty and sustainable growth in a competitive market .

Leveraging the capabilities of modern CRM for long-term strategic goals

Modernising company operations through today ’ s CRM is not just an option ; it ’ s a powerful strategic decision . Through centralised data , automation and data-driven insights , CRM solutions empower organisations to improve processes , deepen relationships and quickly adapt to changing market dynamics . Embracing the modern era of CRM is not about upgrading software , but reimagining organisation-wide operations and ensuring sustained success in an evolving business landscape . Today ’ s business environment requires a modern , agile approach to managing both internal teams and external customer or supplier relationships . p

38 INTELLIGENTCIO APAC www . intelligentcio . com