CASE STUDY
Macquarie Cloud Services ( MCS ), part of Macquarie Technology Group has signed a deal with leading Australian digital asset management company Collaboro to store and preserve the quality of media assets for the country ’ s largest brands .
Collaboro works with government agencies and enterprise marketing teams including McDonald ’ s Australia and New Zealand , Optus , Sportsbet , Youi , The NSW Department of Education and many more . It provides unique Australian-engineered SaaS technology that solves the problem of centrally storing , managing , surfacing and sharing large scale digital media asset libraries .
The company manages more than 3.5 petabytes ( PB ) of data , equivalent to around 70 million tall filing cabinets . As Collaboro ’ s business grew , it was seeking alternatives to its previous public cloud solution as storage and egress / ingress ( transferring data to and from the cloud ) costs started skyrocketing .
Founder and CEO Warwick Boulter says the amount of data involved in video and imagery can be astonishing .
“ The Avatar sequel is believed to have around 18.5PB of data attached to it but that number pales compared to the amount of data major brands around Australia hold for their advertising and marketing programs ,” said Boulter .
“ Compressing data is not an option in these circumstances because once the pixel is gone , it ’ s gone and the quality is lost forever . We ’ ve built our technology to maintain that quality while maximising efficiency .”
Collaboro has had a process of continuing investment in platform and process – focused on core strategic topics of managing customer data with lower and more
THE ABILITY FOR OUR CUSTOMERS
TO LEVERAGE THEIR VAST MARKETING ASSET POOL AS A TRAINING SET FOR FUTURE GENERATIVE ENGINES WILL RELY HEAVILY
ON THAT ASSET POOL BEING EASILY
AVAILABLE AND DEPLOYABLE .
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