CASE STUDY predictable costs ; and on preparing customer data for the future of generative AI .
It selected Macquarie Cloud Services to develop a unique solution leveraging its Launch Private Cloud , which provided an instant cost reduction of about 30 %.
That saving is projected to rise to around 50 % as the environment scales and more data is added .
Crucially , the system has zero egress or ingress charges and vastly more predictable head-room costs for scaling of compute and AI resourcing – which present as major benefits for Collaboro ’ s customers .
“ Australian companies use a stockpile of existing assets to weave into different marketing and ad campaigns ,” said Boulter . “ That ’ s important for brand consistency , but it means moving large data files around more than would be typical in other departments . As the data stockpile grows , so can the transfer costs – Macquarie Cloud Services keeps this element of cost at exactly zero .
“ Further , the ability for our customers to leverage their vast marketing asset pool as a training set for future generative engines will rely heavily on that asset pool being easily available and deployable – not constrained by egress and transfer costs .”
The Launch Private Cloud platform is built on Dell Technologies infrastructure solutions including Dell ECS Enterprise Object Storage and Dell PowerEdge Servers .
It is also equipped with a high-speed Megaport cloud bandwidth connection and is contained and managed from Macquarie Data Centers ’ sovereign , government-certified facilities for enhanced data security and protection – an essential requirement for government and enterprise CMOs and CIOs when it comes to sensitive data .
AI searchability keeps regulated industries compliant
To further enhance its technology , Collaboro is developing AI-driven government , risk and compliance ( GRC ) capabilities – searchability that can automatically label , search for and identify specific people , things , words and more within images and video content .
The sheer volume of new assets being generated and presented to market across a multitude of channels inside heavily regulated industries makes it impossible to be done manually but is vital particularly for customers in these highly regulated industries .
“ We have gambling , insurance and alcoholic beverage clients who adhere to legislation on what can be shown in their advertisements ,” said Boulter . “ We will shortly have the ability to apply rules within our SaaS platform to run intelligent searches over their media assets to make sure they ’ re compliant with the law and provide immediate reporting and dashboarding of GRC topics . This saves so much time and lowers regulatory risk .
“ The additional capacity we have with Macquarie Cloud Services helps to enable these advances because you need a long data runway once AI is involved . They ’ re on that journey with us , redesigning their cloud services and data centers for the AI era .”
Collaboro is aiming to help companies utilise the myriad AI-generation tools for imagery and videos
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