INTELLIGENT BRANDS // Mobile Technology
Ericsson and AgriBusiness Connect pursue 5G enterprise potential in Australia ’ s agriculture sector
Collaboration builds on previous Ericsson and AgriBusiness Connect 5G activities with an MoU to focus on digitalization , advocacy and education and technology skills development for the agribusiness sector .
Potential 5G enterprise applications across the agriculture value chain – from supply to in-the-field operations to production and distribution – is the motivation behind a strengthened technology partnership between Ericsson and Australian not-for-profit organization AgriBusiness Connect .
Founded in 2021 as AgriFood Connect , the recently renamed AgriBusiness Connect ( ABC ) is an incubator supporting Australian agribusinesses and the broader industry to help meet digitalization , Net Zero and renewable energy adoption challenges .
In addition to direct agribusiness players , the Ericsson 5G partnership will address organizations supporting the sector with processing , packaging , warehousing and transport .
The partners will target education and training for existing agribusiness workers and work to increase policy makers ’ awareness of the difference 5G can make to the digitalization of agriculture value chains .
Under a new Memorandum of Understanding ( MOU ), the partners aim to create new industry value by utilizing the high speed , low latency and large real-time data handing capabilities of Ericsson ’ s 5G solutions in public and private networks .
Grant Statton , CEO , AgriBusiness Connect , said : “ Our partnership with Ericsson is another important step in our journey to drive innovation across the agribusiness-related ecosystem and ensure that science and technology translate to the real needs of industry .
The partners seek to accelerate innovative productivity and efficiency solutions for agribusiness and related sectors to secure Australia ’ s position at the forefront of Industry 4.0 adoption .
“ With our market standing , knowledge of the sector , and ecosystem of relationships , we are uniquely positioned to orchestrate end-to-end across the agribusiness value chain .
“ This opens the door for Ericsson and AgriBusiness Connect to create tangible pathways to prove the difference 5G can make to business , decarbonization , safety and creating new high-value skills within the agribusiness sector .”
Emilio Romeo , Head of Ericsson , Australia and New Zealand , said : “ Australia can rightly be proud of its international reputation as a frontrunner in technology change adoption . In the case of 5G rollout , Australia is among the global leaders . The outcome of this partnership between Ericsson and AgriBusiness Connect could see pioneering Enterprise 5G use case ideas with the potential to transform the agribusiness value chain around the world .
“ Partnerships like this one , working alongside the Government ’ s digitalization plans , are key to ensuring enterprise , industry , society and citizens benefit from 5G as soon possible .”
Ericsson has an ongoing collaboration with AgriBusiness Connect and the AgTech and Logistics Hub in the AATLIS precinct – an industrial-scale precinct in Toowoomba , Queensland .
An Ericsson Private 5G system was deployed at the site in partnership with Telstra in 2022 . p
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