FEATURE : DIGITAL TRANSFORMATION
Manila Broadcasting Company amps up Digital Transformation
The Manila Broadcasting Company has strengthened its partnership with PLDT Enterprise with a new deal to enhance the radio network ’ s business efficiency and network security – utilizing the cloud-based Google Workspace powered by ePLDT .
Manila Broadcasting Company ( MBC ) the listed broadcast network behind popular Philippine radio stations DzRH , Yes FM and Love Radio , is transforming itself into a one-stop multimedia partner by maximizing Google Workspace ( GWS ) with the help of PLDT Enterprise , the corporate business arm of PLDT – the country ’ s largest integrated telecommunications group – and PLDT ’ s ICT subsidiary ePLDT .
As radio audiences transition to the digital realm and content delivery can be personalized , leveraging the power of GWS is part of MBC ’ s ongoing transformation of going beyond radio to become a content-based company .
PLDT Enterprise , through ePLDT , which is a Premier Google Workspace Partner , recently deployed GWS to allow MBC to benefit from the software ’ s suite of secure and uniform productivity and collaboration tools .
“ The media business has been changing . A lot of audiences now are in the digital space , so we have to transform and become a platform that embraces new technology to reach this market segment . We are confident that with this partnership with PLDT Enterprise and ePLDT , our Digital Transformation will be seamless and collaboration among our teams will be more efficient and effective ,” said Ruperto Nicdao , MBC President .
Nicdao said that MBC has established a Digital Media Department intended to support their existing
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