FEATURE : DIGITAL TRANSFORMATION business platform and create more content that is not solely related to their current business .
PLDT Enterprise
“ Content is where the audience is ,” he said .
PLDT Enterprise is the corporate business arm of PLDT , the leading telecommunications and digital services provider in the Philippines .
Dedicated to delivering innovative fixed-line , wireless , and ICT solutions , PLDT Enterprise enables businesses to adapt to evolving technological needs , optimize efficiency , continuity and connectivity and enhance customer experience .
With a strong commitment to doing business responsibly , PLDT Enterprise aims to contribute to the United Nations Sustainable Development Goals by enabling Digital Transformation , championing meaningful innovations and bridging the digital divide . ePLDT is confident it could steward and effectively assist MBC in its journey to become a contentbased company .
“ ePLDT undertakes this collaborative journey with MBC to guide them in their Digital Transformation as they veer towards creating more relevant content for their audience ,” said Victor S . Genuino , President and CEO at ePLDT .
Sasha Elizalde-Del Rosario , Manila Broadcasting Company AVP & Head of Digital Marketing , said the broadcast company is excited to move into a digital
54 INTELLIGENTCIO APAC www . intelligentcio . com