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“ Fundamentally , the foundation of AI is data , that is why a major priority for us is ensuring that our data is clean and well organised . This is because the full value of AI is achieved when you can use it at scale , and we can only safely use it at scale if we have that data foundation in place .” – Alvin Neo , Chief Customer and Marketing Officer , FairPrice Group and Managing Director , NTUC Link
Unlocking trapped and untapped data and finance applications , and connected devices . Data is structured and unstructured and siloed across different data lakes and warehouses .
Harmonising this data into one metadata model and unified customer profiles is key to delivering more personalised experiences across sales , service , marketing , and commerce . It is also key to unlocking the full value of AI in the front office , which is one of four areas that could account for 75 % of its value .
Today ’ s businesses collect data from more sources than ever , including their own digital channels and commerce sites , customer support channels , HR
Innovative and customer-centric organisations recognise this and are ahead of the game in unifying data and building a single source of truth . p
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