NEWS
Leading adtech firm adjoe expands to APAC region
By onboarding key players in the app space , adjoe has cemented its position as a global leader in mobile advertising , with the APAC region seen as offering significant growth opportunities through its thriving mobile gaming and app ecosystems .
At the core of adjoe ’ s product suite is Playtime , rewarded ad solution that distinguishes itself through an arcade-style integration within non-gaming apps . adjoe , a global leader in mobile advertising , has announced its expansion into the APAC region with new offices established in Singapore and Tokyo .
The move signals Germany-based adjoe ’ s commitment to highpotential markets for mobile gaming and advertising like China , Japan , and South Korea .
This expansion builds on adjoe ’ s strong growth since its € 100 million funding round in 2022 . adjoe already works with globally recognized clients like ShopBack , a leading APAC cashback reward program , Singapore ’ s yuu Rewards Club and Green Ponta Action in Japan . These partnerships are pitched as underlining adjoe ’ s ability to collaborate with major players across diverse markets , driving growth and innovation for its partners through unique and effective advertising solutions .
“ Expanding into APAC is an exciting milestone for adjoe , as the region generates over 50 % of global mobile gaming revenue and leads in advertising innovation ,” said Jonas Thiemann , Co-Founder , adjoe .
“ With solutions like Playtime , we aim to boost engagement and retention for our partners , helping them tap into this thriving market . Backed by our innovative approach and experienced APAC team , we are ready to make a strong impact on the mobile adtech industry .”
Australian technology captures the attention of governance , risk , compliance and product managers across Southeast Asia
Objective Corporation , a leader in software solutions for regulated industries , is capturing the attention of South-East Asian governance , risk , compliance and product managers with its market-leading regulated communications management software Objective Keystone .
Building on the success of the software ’ s impactful launch at the Asia Risk Congress in Singapore last year , Objective continues to expand its global footprint by partnering with APAC-focussed digital transformation specialist Innovation is .
Innovation has delivered digital transformation across financial services for 38 years and shares an aligned vision with Objective ; to empower organisations to achieve compliance , transparency , and operational excellence .
Through this partnership , financial services organisations in Southeast Asia gain access to Objective Keystone ’ s powerful governance and compliance capabilities . This collaboration ensures that clients benefit from industry-leading technology combined with deep regional expertise , enabling them to navigate complex regulations with confidence and efficiency .
“ At a time of economic , environmental and geopolitical uncertainty the Asian regulatory environment is growing increasingly complex . Partnering with Innovation . is strengthens our ability to help organisations respond quicker and with improved internal governance ,” said Andy Moy , Vice President , Objective Keystone .
Financial services organisations face increasing pressure from regulators to deliver accurate , timely , and transparent reporting .
Stephen Porteous , CEO , Innovation . is , said : “ Partnering with Objective enhances how we deliver client success . Objective Keystone is trusted across global financial services to reduce product risk and increase speed to market . This fits perfectly with our clients ’ needs in Hong Kong , Singapore and APAC .”
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