CIO OPINION
This is where OpenTelemetry comes into play . As an open-source , vendor-neutral industry standard , it provides the tools to collect and unify observability data like traces , metrics and logs . Supported by the Cloud Native Computing Foundation ( CNCF ), it simplifies the complexity of capturing and unifying data from these distributed systems . This enables businesses to get end-to-end visibility , quickly detect issues and optimise performance .
The business case for OpenTelemetry
OpenTelemetry offers APAC organisations an unprecedented level of control and flexibility , which is why it ’ s increasingly favoured among business leaders . According to Splunk ’ s latest report , 72 % of respondents cite access to a broader ecosystem of technologies as the primary benefit of adopting OpenTelemetry – with 65 % highlighting better control and ownership of their data .
As an open standard , OpenTelemetry provides organisations with the freedom to adopt new architectures at their own pace . This means they can integrate observability into existing systems or roll out new software seamlessly , fuelling innovation without the constraints of a vendor lock-in .
For instance , one customer had previously relied on traditional application performance monitoring
( APM ) in a pre-microservices era . When transitioning to modern systems , OpenTelemetry gave them the adaptability to select the best analysis platform for their evolving needs – without the need to overhaul their entire data collection process . This empowered them to innovate confidently , knowing that their observability framework was both robust and adaptable for future growth .
The business case for OpenTelemetry extends across industries in APAC . For example , a retail business using it can monitor its e-commerce platform to detect bottlenecks in the user journey , such as slow checkout times . By tracing these delays they can optimise specific services – reducing cart abandonment and enhancing customer satisfaction .
Similarly , financial institutions benefit from OpenTelemetry by monitoring complex workflows , like those involved in credit applications , which include steps such as risk assessment and credit scoring . With OpenTelemetry , they can quickly pinpoint and address issues across multiple services before they impact customers , ensuring a seamless experience and building customer trust .
In these ways , OpenTelemetry empowers organisations to deliver optimised , reliable services that meet high customer expectations , supporting growth and reliance in a digital landscape .
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