LATEST INTELLIGENCE
BUSINESSES AT WORK 2025
A DECADE OF DATA: SECURITY EMERGES AS A TOP PRIORITY b
Business in balance
Welcome to a decade of Businesses at Work.
And what a decade it’ s been. The business landscape has evolved dramatically, bringing us smartphone saturation, global remote work, a cloud-based lifestyle, and the rise of professional cybercrime. And we’ ve been right there all along, tracking the world’ s workforces as they invest in new technologies and expand their use of existing ones to keep up with the changing times. We shed light on those changes in a special section that recaps the first 10 years of Businesses at Work.
Against a backdrop of change, two constants have characterized this wild ride: security and collaboration. Cloud storage, video conferencing, and ever-more-powerful collaboration apps have made it easy for globally distributed teams to work together. But securing this expanding perimeter while keeping the experience smooth for users is an ongoing challenge for today’ s global businesses.
Todd McKinnon CEO and founder
Highlights from our data this year include
• Security and collaboration apps make up 60 % of our most popular apps
• Emerging from a stagnation streak, the average number of apps per customer hits 101
• Detected threats are up across the board, with the most-attacked industry experiencing a tenfold increase
• Organizations are adopting higher assurance authentication factors and biometrics. p
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