LATEST INTELLIGENCE

Today’ s digital landscape requires vast amounts of content to keep up with demand. Businesses need to multiply their current efforts exponentially to produce refreshed, personalised and effective content for multiple channels. But getting from a blank page to an on-brand campaign is a complex creative process that takes time and collaboration among teams – all while managing costs and ROI.

Easy-to-use tools with built-in generative AI technology, like Adobe Express, are helping both non-creatives and creatives alike implement their ideas, increase capacity and improve quality. The adoption of AI technology by already skilled creative teams allows them to focus on innovation and creativity rather than workflows and repetition, while marketing teams can use generative AI to refresh, scale and personalise content. With seemingly endless options, generative AI can help keep your content fresh and engaging for consumers.

In this eBook, you’ ll discover how Adobe Express can help you:

• Empower creators across the organisation

• Produce at scale while staying on brand

• Empower teams for elevated results

• Reduce creative backlog with on-brand templates

• Expand capacity and boost business impact

44 % of creatives spend more than half their time on repetitive tasks like resizing assets.

20 INTELLIGENTCIO APAC www. intelligentcio. com