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71 % of creatives struggle with project management and collaboration, blocking their creative focus.
Demand for content will grow by 2x to 5x in the next two years. in limbo. Business teams lack the expertise of creatives and accessible tools to match up with their skill sets. Generative AI opens up everyone’ s ability to iterate, customise and localise while maintaining brand standards.
Teams can reach nearly 12x productivity levels when eliminating repetitive tasks.
Empower creators across the organisation.
While cross-team collaboration is essential, it can lead to bottlenecks in the creative process, and everyone can feel the squeeze of not producing content fast enough to meet demand.
With the simplicity of Adobe Express, marketers can take on creative work, using the generative AI power of Adobe Firefly in Express to self serve. They can easily edit content and deploy previously impossible campaigns, all while staying on-brand. At the same time, creative teams can use generative AI capabilities to eliminate mundane tasks and focus on ideation and innovation for high-quality content. p
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Teams across the organisation, including marketing, sales and HR, often depend on others to create their branded content, but with limited time and budget for studio or agency support, projects can end up
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