INTELLIGENT TECHNOLOGY: AI ANALYTICS
Mobileum and Telkomsel partner to deliver scalable AI-powered insights for Indonesian enterprises
Partnership accelerates digital service innovation and unlocks new enterprise business opportunities with advanced analytics.
Mobileum and PT Telekomunikasi Selular( Telkomsel) have partnered to deliver highimpact AI data-driven solutions that help Indonesian enterprises unlock growth, drive innovation and improve operational efficiency.
The partnership combines Mobileum’ s expertise in transforming massive complex telco data into real-time multi-dimensional AI insights with Telkomsel’ s leadership in driving Indonesia’ s digital transformation. By leveraging Telkomsel’ s customercentric B2C services and innovative B2B offerings including IoT and Big Data, the collaboration empowers cross-sector innovation.
Together, the companies will equip enterprises including SuperApp providers and digital service platforms with the intelligence to personalize experiences, optimize engagement and scale effectively in a dynamic market.
Creating value for Indonesian enterprises
Enterprise customers will gain access to realtime market intelligence, behavioral analytics and flexible commercial models – delivered through responsible insight-driven solutions that support strategic decision-making and align with evolving data governance standards.
Initial focus areas include:
• Market share insights for ride-hailing, food delivery, EV and mobile banking apps
• Behavioral analytics across video, ecommerce, travel, health and education platforms
• Smart home and broadband user profiling for nextgeneration digital services
“ Today’ s enterprises, especially digital-first players like SuperApp providers, need real-time multi-dimensional insights to stay ahead,” said Raja Hussain, Chief Revenue Officer, Mobileum.
“ Through this partnership, Telkomsel leverages Mobileum’ s AI-powered analytics engine to process telco data insights within a controlled and secure environment, ensuring full compliance with local data sovereignty principles that help businesses improve engagement, benchmark performance and deliver more personalized experiences.”
“ At Telkomsel, we are committed to accelerating Indonesia’ s digital ecosystem by equipping businesses with the innovative and impactful solutions they need to thrive,” said Telkomsel’ s Vice President Data Solutions and Digital Financial Services, Alfian Manullang.“ This partnership enhances our ability to provide timely AI data-driven insights that help enterprises innovate faster, operate more efficiently and uncover new opportunities for sustainable growth. By combining our leadership in building an inclusive competitive digital society with Mobileum’ s advanced analytics capabilities, we’ re delivering measurable value that empowers businesses today while helping shape a brighter digital future for Indonesia.”
Powered by Mobileum’ s DNA platform
The collaboration is built on Mobileum’ s Deep Network Analytics( DNA) platform, which uses machine learning and geo-analytics models to unlock the hidden value of operator network data. Designed to inform strategic decision-making, DNA delivers granular real-time insights into customer behavior, market trends and application engagement. Mobileum DNA enables enterprises to launch targeted campaigns, identify new revenue opportunities and establish digital partnerships – all while upholding data privacy standards and maximizing marketing return on investment.
32 INTELLIGENTCIO APAC www. intelligentcio. com