CASE STUDY satisfaction – Sugar is helping us in areas that will drive significant revenue opportunities and competitive advantage – well beyond mere incremental process improvements,” said Yuri Tessari, Volgren’ s Chief Customer Officer and Head of Strategy.“ We consider Sugar a true partner in our long-term growth strategy.”
“ Sales and service leaders need solutions that bring clarity, not complexity, to their jobs,” said Adam Frank, Sugar’ s Senior Vice President and General Manager for APAC.“ With smart AI tools designed to supercharge the seller experience with improved prioritisation and productivity, Sugar is helping Volgren sales and service reps to be more confident and capable of taking the next best action at any given moment.”
Yuri Tessari, Volgren’ s Chief Customer Officer and Head of Strategy, sheds light on the partnership with Sugar and the comprehensive benefits.
We consider Sugar a true partner in our long-term growth strategy.
This solution replaces manual, disconnected processes with AI-driven guidance on which deals to prioritise, where churn risk is building and how forecasts are tracking. The platform will be fully integrated with Volgren’ s Epicor ERP system, so data flows automatically from quote through to order fulfilment rather than relying on manual data entry and guesswork.
With Sugar Sell Premier, Volgren will use Mobileforce CPQ for SugarAI – a sales quoting tool that automates manual quote processes and accelerates quote-to-close times, enabling quoting directly from Sugar.
The result is sharper sales pipeline visibility and case management, faster quoting and better lead-time management on parts – which is key to building and maintaining relationships and growing revenues. Sugar is generating time savings for both sales and finance teams while improving forecasting and lead-time management for parts.
“ By helping Volgren improve RFP readiness and responsiveness, margin control and customer
How does the adoption of SugarAI fit into Volgren’ s broader digital transformation strategy?
Digitalising our key and critical processes has been a major focus for Volgren in recent years and customer relationship management sits at the heart of that. Our industry is shifting from a family-business model where relationships were built personally and organically to one defined by multinational procurement projects with highly complex and demanding reporting requirements. SugarAI gives our teams the tools to perform at that level: better visibility, stronger time management and the discipline to keep pace with an industry that’ s changing fast.
How would you describe the implementation of Sugar Sell Premier, including key challenges and milestones?
The implementation has been well managed. In manufacturing especially, you expect a few surprises along the way and we have had them www. intelligentcio. com
INTELLIGENT CIO APAC
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